# CheersLand Overview

<figure><img src="/files/ckvVLXz0p5SKGrk8Iln5" alt=""><figcaption></figcaption></figure>

Cheersland is a non-programming modular RWA trading platform designed to bridge web2 and web3. It is designed to seamlessly integrate real-world assets with the blockchain ecosystem, offering a range of distinctive features. At its heart lies the capability for Asset Digitization, which involves transforming physical assets into digital tokens or NFTs, thus making them easily tradable on the blockchain. This innovation is complemented by the platform's emphasis on Secure Transactions, utilizing blockchain technology to ensure that all transactions are secure, transparent, and tamper-proof. Additionally, Cheersland prides itself on its Global Accessibility, providing a platform that enables users from all around the world to access and trade in a diverse range of assets. Moreover, its User-Friendly Interface is crafted to cater to both experienced traders and newcomers to the blockchain space, ensuring an inclusive and accessible experience for all.

**Transforming Assets into Digital Tokens**

At the heart of CheersLand is the process of converting physical assets into NFTs. This transformation paves the way for real-world objects to enter the digital marketplace, making them easily tradable and accessible on a global scale.

The CheersLand NFT Marketplace is a key feature of the platform, transforming real-world assets into easily tradable digital tokens. This marketplace is more than a trading zone; it's a vibrant community where users worldwide connect to buy, sell, or trade digital representations of physical assets. CheersLand democratizes asset ownership, making it straightforward and inclusive for both seasoned traders and newcomers. Emphasizing security, the platform uses advanced blockchain technology to ensure secure, transparent transactions. This approach positions CheersLand at the forefront of digital asset trading, simplifying and securing the process of turning real-world assets into tradable NFTs.

**The Vision**

We want to unleash the potential of real world assets.

Cheersland envisions a world where the barriers between real-world assets and the digital economy are seamlessly bridged. Our goal is to empower asset owners by providing a platform where physical assets can be digitized, making them more accessible, liquid, and versatile in the global market. We aim to create a thriving ecosystem that combines the tangibility of real-world assets with the innovation and flexibility of NFTs, fostering a new era of asset ownership and investment.

Now, let's do it.


# Features

We are pleased to see that GameFi has detonated the crypto market.

Projects such as Axie Infinity, My Neighbor Alice and Alien Worlds have successfully improved crypto users' enthusiasm for paying attention to GameFi, but this is far from enough.

We firmly believe that the innovative gameplay of GameFi, which integrates NFT and Metaverse, will expand the boundaries of the crypto world.

But any game product will inevitably have the duration from popular to obsolete.

The game product's life can be extended only by frequently upgrading the game features and powering the ecosystem through attracting more new players.

Therefore, we focus on the exploration of how to establish a sustainable and healthy business model in the GameFi field, which is also the goal of CheersLand.

CheersLand is dual-driven in Play to Earn mode and Build to Earn mode, with the product portfolio of Gamified Launchpad, Multi-game Universe, Multi-asset Staking Platform and NFT Market, and powered developing new users by the invitation mechanism, which builds a unique and diversified GameFi ecosystem.

![](/files/-MibG5GZ5-J6-OczQLRB)


# Tokenizing Real World Assets

### Process:&#x20;

Cheersland offers a streamlined process for converting real-world assets into digital tokens. This involves verifying the asset, confirming its authenticity, and then representing it as a Non-Fungible Token (NFT). Each NFT encapsulates all essential details and ownership rights of the asset.

### &#x20;Asset Range:&#x20;

The platform supports a wide variety of assets for tokenization, including art, collectibles, real estate, and more, making it versatile and accessible to a broad range of users.


# RWA Market

### Intuitive User Interface:&#x20;

The marketplace is designed for ease of use, allowing users to effortlessly navigate, buy, sell, and trade NFTs.

### Comprehensive Transaction Transparency:&#x20;

Each transaction is clear and transparent, detailing pricing, ownership history, and asset specifics, fostering a high level of trust among users.

### Diverse Trading Options:&#x20;

Accommodates various trading preferences, including direct sales and auction formats, catering to a wide range of user needs.


# Benefits

### Global Market Access:&#x20;

Tokenization of assets allows for global exposure, enabling owners to reach a wider audience and investors to discover diverse assets from around the world.

### Enhanced Liquidity:&#x20;

Converting physical assets into NFTs streamlines buying and selling, making traditionally illiquid assets like art or real estate more accessible and easier to trade.<br>

### Security and Transparency:&#x20;

Leveraging blockchain technology ensures secure, transparent transactions, with clear records of ownership and history for every asset.

### Broadened Investment Opportunities:&#x20;

Cheersland makes high-value assets more accessible to a wider range of investors, breaking down traditional barriers to entry in asset investment.


# Gameplay

In order for CheersLand to quickly enter the efficient operation phase, we choose Classic Mini Games as the prioritized type of games for launch.

Classic Mini Games have a broad user base at any age around the world, and allow players to play the game at any time and anywhere with no barriers to participation.

This is the reason why we chose to use the GameFi business model to power Classic Mini Games and we want to pay tribute to the classics. All games based on CheersLand will adopt similar business models and gameplay.

![](/files/-MibGHdJYnHFhlWQqv0l)

**The general concepts in the games are as follows:**

### **HP:**

*Health Point (HP)* is the universal ticket for the Cheersland Multi-game Universe. Gamers can play all games based on CheersLand if they have HPs and spend 1 HP for once play.

There are two ways for players to earn HP:

* Use the exclusive invitation link generated by CheersLand to invite friends to visit CheersLand.
* Participate in staking on Multi-asset Staking Platform.

### **Scores:**&#xD;

Scores are the core indicators for evaluating the gaming ability of the players.

The smart contract of CheersLand will automatically record the player's scores in the game. Different games will adopt different scoring formulas. Taking Crypto Pirates as an example, the scoring formula is:

$$
Scores = Σ CT \* DP
$$

> **Scores** refer to the gamer's effective scores only including the total scores of the levels passed by the gamer.
>
> **CT** refers to the Coins Touched of each level and Coins are the in-game items.
>
> **DP** refers to the *Difficulty Points* of each level and it's set to a linearly increasing sequence.

### **Ranking List:**

Ranking List is the leaderboard sorted by the games' scores. The current rankings only show the top 100, which means the scarcity of seats.

Ranking List can reflect the engagement of gamers to a certain extent. It is an effective way to rank and screen users, and also an important indicator for evaluating user value to the network. It is worth mentioning that the ranking will be dynamically changed and updated at all times, which means that all gamers will always be in competition.

### **Weekly Tournaments:**

We can see that Ranking List can screen out valuable GameFi users for the CheersLand ecosystem, and it will be very meaningful to motivate them. Weekly Tournaments, titled by the sponsors, will take a weekly snapshot of the leaderboard and reward the gamers on the list for their engagement. CheersLand will provide diversified prizes by attracting external sponsors and internal ecological benefits.

### **The gameplay of CheersLand is generally as follows:**

* Gamers need to spend HPs to participate in the games to get scores as good as possible.
* Gamers can earn more HPs through staking or inviting friends to visit CheersLand.
* Ranking List will show the top 100 gamers based on their scores.
* The gamers listed on the leaderboard will have the chance to earn rewards every week.
* The rewards are including but not limited to CHEERS tokens, airdrops from other sponsors, whitelisted allocations of Initial Gaming Offering (IGO), and NFTs.

As for non-game users, they are also allowed to participate in staking on CheersLand to earn rewards or HPs, and invest in the IGO of startups listed on CheersLand as well.

![](/files/-MibIRfAgBxK242PVRlN)


# Multi-game Universe

CheersLand is a multi-game universe where gamers can monetize their gaming experiences and social network.

*Health Point (HP)* as the universal ticket is able to be used within the Cheersland Multi-game Universe, which means gamers can play all games based on CheersLand if they have HPs and spend 1 HP for once play.

CheersLand designed *Play to Earn* mode and *Build to Earn* mode, forming a complete incentive scheme for CheersLand Multi-game Universe.

*Play to Earn* mode allows gamers to have chances to earn rewards for long term in CheersLand Multi-game Universe. In addition, gamers can earn extra HPs by inviting friends to visit CheersLand to get more chances to win the games and accrue value to the network. Gamers benefit from their social network, which guarantees the continuous supply of CheersLand user sources.

*Build to Earn* mode will inspire and attract game builders to create and launch high-quality and diverse game works based on CheersLand. This guarantees the supply of multi-game scenes.

According to the roadmap, CheersLand will release at least one game every quarter. In the early stage, the CheersLand team will participate in game development and operation as game builders. As the community grows, it will ultimately be up to the community to decide the release of the games.

CheersLand launched the first Classic Mini Game, *Crypto Pirates*, based on the principle of simplicity and ease to play, and it's in early access. Click [here](https://medium.com/cheersland/how-to-play-crypto-pirates-in-cheersland-789cd3e2d73e) to read the gameplay of *Crypto Pirates*.

The CheersLand team plans to launch *Click Click, Gold Miner, Block Builder* and other classic games in the next few quarters.

**The advantages of multiple-game combinations are as follows:**

* Satisfy the preferences of multiple user groups
* Relieve the fatigue of players and enhance User Stickiness
* Resonate between games with common in-game items
* Provide more commercial scenarios

![](/files/-Mj2UjeayyHKDGtG4DO9)


# Invitation Mechanism

Players must spend HPs to play the game. Owning more HPs means that the player will have more chances to pass the levels in the game, which will more likely cause a better ranking for the player.

In order to bring more players to participate in CheersLand Multi-game Universe, we designed an invitation mechanism:

When the user clicks the Invite Friends button, CheersLand will generate an exclusive link based on the user's blockchain address. Once other users visit CheersLand through the exclusive link and authorize the contract to confirm the invitation relationship, both the host and guest will increase 1HP for the game. Therefore, everyone will be powered by his social network in CheersLand.

The Invitation Contract developed by the CheersLand team will record the user's invitation data and calculate HPs. Now it's live on Binance Smart Chain and will integrate other blockchains in the future.

The contract owner has the authority to modify the maximum amount of invitations. Since it is still in the early access stage, we set the maximum amount of invitations to 10 for each user.

![Invitation Mechanism Framework](/files/-Miw8UavZzmjrd29bjyK)


# Multi-asset Staking

The CheersLand team has completed the development of the Staking Contract, allowing players to stake tokens on Multi-asset Staking Platform to earn HPs.

![](/files/-MiWhmjEFWcakfCM4Jwn)

**The rules are as follows:**&#x20;

1. Users choose any asset that has been listed on Multi-asset Staking Platform for staking.&#x20;
2. There are restrictions on the staking minimum of the tokens. For example, 0.1 BNB is the staking minimum if you choose to stake BNB. 0.2 or 0.3 BNB are also acceptable.
3. The staking duration is 24 hours, and users will be able to claim tokens staked once it ends.
4. The more you stake, the more HPs you will earn. For example, Stake every 0.1 BNB for 24 Hours, then you will earn an extra HP. Similarly, you will earn 2 HPs if you stake 0.2 BNB.&#x20;
5. Staking multi-asset is acceptable, which means that users are free to stake all kinds of tokens listed on Multi-asset Staking Platform at the same time. The contract will record them all.

![Multi-asset Staking Framework](/files/-Miw9Noo8cTQLc8C_Ecb)

Multi-asset Staking, as one of the important features of the CheersLand ecosystem, originally realizes the business model of *Staking to Play and Earn*. Multi-asset Staking also provides gamified token use cases for holders and stakers of other crypto projects to activate their engagement, and attract them to the GameFi Universe and accrue value to the network.

Currently, Multi-asset Staking Platform supports all assets on Binance Smart Chain and will integrate other blockchains in the future. In the next stage, Various staking products with different staking caps, different staking durations and different prizes will be launched to provide users with more options.


# Play to Earn

The *Play to Earn* mode is adopted by Axie Infinity, My Neighbor Alice, Alien Worlds, etc., which caused enthusiastic response and commercial success in GameFi. So in CheersLand, Play to Earn mode has been used as an engine for the economy.

Different from other GameFi projects, *Play to Earn* mode in CheersLand has made three improvements:

**No Entry Barrier**

All games based on CheersLand will support running on multiple clients so gamers can play the games at any time and anywhere. In CheersLand, all users can participate in games at zero cost, and earn rewards directly through skilled gameplay and contributions to the ecosystem.

Taking *Crypto Pirates* as an example, every new gamer will have 2 HPs at the beginning, which means that gamers will be able to play the game twice. Once the gamers' HP is 0, they can still choose to invite friends or stake tokens to earn HPs and continue to play the game.

**Hit the Rankings**

Ranking List is the leaderboard sorted by the games' scores, which reflects the engagement of gamers to a certain extent.

Gamers listed on the leaderboard must be active users of CheersLand, as well as experienced players of GameFi. CheersLand will reward gamers on Ranking List every week, so gamers only need to focus on playing the game to get better rankings, and they can benefit from CheersLand all the time.

But at the same time, the rankings will be dynamically changed and updated at all times, which means that all gamers will always be in competition.

**Diversified Prizes**

CheersLand will provide diversified prizes as rewards for gamers. Weekly Tournaments will be hosted and titled by the sponsors in CheersLand as a regular programme.

**The weekly prizes are including but not limited to:**

* CHEERS tokens
* Allocations of the projects listed on IGO channel
* Multi-asset airdrops
* NFTs of in-game items

![Play to Earn Framework](/files/-Mj3XEiVC8F1aXm_nfyD)


# IGO

The gamified launchpad for startups is named *Initial Gaming Offering (IGO)* in CheersLand, one of the important features of CheersLand GameFi Universe.

Startups can submit project information to apply for IGO. In the early stage, the CheersLand team will serve as the main jury to evaluate the projects and decide whether to list their IGOs.

In late 2021, the Community Vault will be established and CHEERS holders will be able to decide whether to list the IGO in the application through governance voting.

In addition to raising capitals for startups through IGO, CheersLand can also provide them with advertising and promotion services in the game.

![](/files/-MiVfJgzBO9-zlHaY3TY)

The tokens of startups will also be listed on Multi-asset Staking Platform and gamers will be allowed to stake the tokens to earn *Health Points (HPs)*.

All listed startups will be required to pay **marketing fees** to CheersLand, which will become part of revenue streams of the ecosystem.

The allocations of the IGO projects will be conditionally distributed to whitelisted users. Part of the whitelist will be allocated to eligible tokens stakers like users who stake at least 10,000 CHEERS in the pool.

The other part of the whitelist is allocated to the gamers on Ranking List. They have active engagement and experience as GameFi users. Their participation will be helpful to the establishment of the project at early stage.

![IGO business Framework](/files/-Miw9jeQRe8HQ4ld0mHL)


# Build to Earn

As we know, CheersLand is structured as an open-ended and expandable GameFi platform. *Crypto Pirates* launched on CheersLand has proven the feasibility of the business model now. So a large number of excellent game works will be accepted and launched on CheersLand to build the CheersLand ecosystem based on the successful model.

The *Build to Earn* mode is a kind of incentive mechanism designed for game artists, dev teams and companies, and we collectively refer to them as game builders here. **The principles are as follows:**

* Bring excellent and classic games to the blockchain.
* Diversify games in the CheersLand ecosystem.
* Help game builders monetize their gaming experiences and work in the blockchain field.

According to the roadmap, *CheersLand Application Programming Interface*, aka CheersLand API will be launched in early 2022, including HP Record interface, Scores Record interface,  Invitation Contract interface, Staking Contract interface, Raking List interface, etc., which will be shared with game builders.

Game builders integrate the APIs to upgrade the game works and apply for launch on CheersLand. Once approved, it will be supported by the CheersLand GameFi community. CheersLand will also provide NFT Mint tools for game builders to tokenize the game items used in the games and list them on the NFT Market for trading. Game builders will enjoy the revenue sharing through the whole model.

CheersLand has 5% of total CHEERS supply as rewards for the *Build to Earn* mode in order to attract enough participants to accrue value to the network, which will be gradually unlocked according to the development of the Multi-game Universe.

![Build to Earn Framework](/files/-MiwB5GZFF1cRIM4HT6i)


# CHEERS Tokenomics

CHEERS is the native utility token of CheersLand GameFi Universe.

CHEERS is the glue that binds all ecosystem and community members of CheersLand together, which acts as the incentive and ticket for supporting the ecosystem. CHEERS holders will be able to claim rewards if they stake their tokens, play the game, build the game, and participate in Initial Gaming Offering (IGO) and key governance votes.

**The use cases of CHEERS are as follows:**

#### **Staking**

CHEERS stakers, as an identity in the CheersLand ecosystem, will earn CHEERS rewards and farm multi-assets on CheersLand.

**Governance**

By governance voting, CHEERS holders will have an influence on the crucial aspects of CheersLand development such as staking yield, projects listing on IGO, games onboard, buyback & burn percentage etc..

**Incentive**

CHEERS will act as the main incentive for gamers participating in Weekly Tournaments and Ranking List, as well as builders participating in the development of games based on CheersLand.

**Ticket**

CHEERS will be used to determine eligibility for participation in Initial Gaming Offering (IGO) or certain sales/auctions conducted by the CheerLand team.

**Payment**

CHEERS will be accepted as universal currency within CheerLand NFT Market. Commodities in the ecosystem will be priced and traded with CHEERS as the unit.

![CHEERS Tokenomics](/files/-Mj2Lo_OYWGNOS-rIVgM)

CHEERS is designed to align the incentives between the gamers and the builders in positive ways. **There are three main goals of the mechanism:**

* To reward gamers for interacting with CheersLand while incentivizing them to hold CHEERS tokens so they can claim additional rewards.
* To connect to the ecological revenue and allow gamers and builders to benefit from it.
* To decentralize the ownership and governance of CheersLand.

In late 2021, the Community Vault will be established and begin to receive revenues generated by CheersLand, which will be governed by CHEERS holders eventually, once the network has become sufficiently decentralized. It is worth mentioning that CHEERS holders will enjoy a decreasing inflation model additionally boosted by buyback & burning mechanisms fueled by the ecological revenue.

### The Community Vault receives inflows from:

* Portion of revenues from Initial Gaming Offering (IGO)
* Portion of revenues from Multi-asset Staking Platform
* Portion of all NFT Market service fees
* Portion of marketing and advertising revenue

CHEERS holders will decide and modify the proportion of inflows through governance voting. More streams will be added in the future from NFT sales, gaming licensing fees, and more as new opportunities present themselves.<br>


# Allocation

The distribution of $CHEERS tokens is shown in the following table:

![](/files/Q8XNk77aywqffcrG9loL)

![](/files/4eXmzZo8y1lWPPXslign)

As time passes, all allocations that initially are managed by the CheersLand team and foundation will be integrated into the CheersLand DAO and CHEERS holders will be able to vote on decisions about using them. These allocations are something that could potentially be decided by governance over time.


# Token Sale

The hard cap of CHEERS in token sale is $2,640,500. CheersLand is planning to raise it from strategic investors and launchpads. The **details are as follows**:

![](/files/qS42hblQ1lCtWePRtf1q)


# Unlock Schedule

CHEERS will be unlocked in a predetermined schedule which lasts for 64 months from the public sale. The initial circulating supply is set to 4,595,000 CHEERS - 4.595% of the total supply.

![](/files/oYusnSbiip212jy9oy7D)

![$CHEERS Complete Release Schedule](/files/-Mik-U1kKJjhQJiTox6g)

| ​Title                | Founding Community | Seed Round | Private Sale | Public Sale | Liquidity Provision | Marketing  | Play to Earn | Build to Earn | Ecosystem Incentives | Team       | Advisors  | Ecosystem Grants | Total Supply |
| --------------------- | ------------------ | ---------- | ------------ | ----------- | ------------------- | ---------- | ------------ | ------------- | -------------------- | ---------- | --------- | ---------------- | ------------ |
| **% of total supply** | 1.0%               | 6.2%       | 18.5%        | 4.8%        | 2.5%                | 10.0%      | 10.0%        | 5.0%          | 13.0%                | 12.0%      | 7.0%      | 10.0%            | 100.0%       |
| **Total Allocation**  | 1,000,000          | 6,200,000  | 18,500,000   | 4,800,000   | 2,500,000           | 10,000,000 | 10,000,000   | 5,000,000     | 13,000,000           | 12,000,000 | 7,000,000 | 10,000,000       | 100,000,000  |

| Issuance date | Founding Community | Seed Round | Private Sale | Public Sale | Liquidity Provision | Marketing | Play to Earn | Build to Earn | Ecosystem Incentives | Team      | Advisors  | Ecosystem Grants | Total circulating supply | % of total supply |
| ------------- | ------------------ | ---------- | ------------ | ----------- | ------------------- | --------- | ------------ | ------------- | -------------------- | --------- | --------- | ---------------- | ------------------------ | ----------------- |
| Day 0 (TGE)   |                    | 620,000    | 2,775,000    | 1,200,000   |                     |           |              |               |                      |           |           |                  | 4,595,000                | 4.595%            |
| Month 1       | 125,000            | 620,000    | 1,572,500    | 2,400,000   | 800,000             |           |              |               |                      |           |           |                  | 10,112,500               | 10.113%           |
| Month 2       | 125,000            | 620,000    | 1,572,500    | 1,200,000   | 800,000             | 1,000,000 |              |               |                      |           |           |                  | 15,430,000               | 15.430%           |
| Month 3       | 125,000            | 620,000    | 3,145,000    |             | 900,000             | 150,000   |              |               |                      |           |           |                  | 20,370,000               | 20.370%           |
| Month 4       | 125,000            | 620,000    | 1,572,500    |             |                     | 150,000   | 500,000      |               |                      |           |           |                  | 23,337,500               | 23.338%           |
| Month 5       | 125,000            | 620,000    | 1,572,500    |             |                     | 150,000   |              |               |                      |           |           |                  | 25,805,000               | 25.805%           |
| Month 6       | 125,000            | 620,000    | 3,145,000    |             |                     | 150,000   |              |               |                      |           |           |                  | 29,845,000               | 29.845%           |
| Month 7       | 125,000            | 620,000    | 1,572,500    |             |                     | 150,000   | 500,000      | 250,000       |                      |           | 1,400,000 | 1,250,000        | 35,712,500               | 35.713%           |
| Month 8       | 125,000            | 620,000    | 1,572,500    |             |                     | 150,000   |              |               |                      |           |           |                  | 38,180,000               | 38.180%           |
| Month 9       |                    | 620,000    |              |             |                     | 150,000   |              |               |                      |           |           |                  | 38,950,000               | 38.950%           |
| Month 10      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           | 1,400,000 |                  | 41,250,000               | 41.250%           |
| Month 11      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 41,400,000               | 41.400%           |
| Month 12      |                    |            |              |             |                     | 150,000   |              |               | 3,250,000            |           |           |                  | 44,800,000               | 44.800%           |
| Month 13      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 | 1,400,000 | 1,250,000        | 49,850,000               | 49.850%           |
| Month 14      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 50,000,000               | 50.000%           |
| Month 15      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 50,150,000               | 50.150%           |
| Month 16      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 | 1,400,000 |                  | 53,950,000               | 53.950%           |
| Month 17      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 54,100,000               | 54.100%           |
| Month 18      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 54,250,000               | 54.250%           |
| Month 19      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 | 1,400,000 | 1,250,000        | 59,300,000               | 59.300%           |
| Month 20      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 59,450,000               | 59.450%           |
| Month 21      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 59,600,000               | 59.600%           |
| Month 22      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 |           |                  | 62,000,000               | 62.000%           |
| Month 23      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 62,150,000               | 62.150%           |
| Month 24      |                    |            |              |             |                     | 150,000   |              |               | 3,250,000            |           |           |                  | 65,550,000               | 65.550%           |
| Month 25      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 |           | 1,250,000        | 69,200,000               | 69.200%           |
| Month 26      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 69,350,000               | 69.350%           |
| Month 27      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 69,500,000               | 69.500%           |
| Month 28      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 |           |                  | 71,900,000               | 71.900%           |
| Month 29      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 72,050,000               | 72.050%           |
| Month 30      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 72,200,000               | 72.200%           |
| Month 31      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 |           | 1,250,000        | 75,850,000               | 75.850%           |
| Month 32      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 76,000,000               | 76.000%           |
| Month 33      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 76,150,000               | 76.150%           |
| Month 34      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      | 1,500,000 |           |                  | 78,550,000               | 78.550%           |
| Month 35      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 78,700,000               | 78.700%           |
| Month 36      |                    |            |              |             |                     | 150,000   |              |               | 3,250,000            |           |           |                  | 82,100,000               | 82.100%           |
| Month 37      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           | 1,250,000        | 84,250,000               | 84.250%           |
| Month 38      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 84,400,000               | 84.400%           |
| Month 39      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 84,550,000               | 84.550%           |
| Month 40      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           |                  | 85,450,000               | 85.450%           |
| Month 41      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 85,600,000               | 85.600%           |
| Month 42      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 85,750,000               | 85.750%           |
| Month 43      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           | 1,250,000        | 87,900,000               | 87.900%           |
| Month 44      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 88,050,000               | 88.050%           |
| Month 45      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 88,200,000               | 88.200%           |
| Month 46      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           |                  | 89,100,000               | 89.100%           |
| Month 47      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 89,250,000               | 89.250%           |
| Month 48      |                    |            |              |             |                     | 150,000   |              |               | 3,250,000            |           |           |                  | 92,650,000               | 92.650%           |
| Month 49      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           | 1,250,000        | 94,800,000               | 94.800%           |
| Month 50      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 94,950,000               | 94.950%           |
| Month 51      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 95,100,000               | 95.100%           |
| Month 52      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           |                  | 96,000,000               | 96.000%           |
| Month 53      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 96,150,000               | 96.150%           |
| Month 54      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 96,300,000               | 96.300%           |
| Month 55      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           |                  | 97,200,000               | 97.200%           |
| Month 56      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 97,350,000               | 97.350%           |
| Month 57      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 97,500,000               | 97.500%           |
| Month 58      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           |                  | 98,400,000               | 98.400%           |
| Month 59      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 98,550,000               | 98.550%           |
| Month 60      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 98,700,000               | 98.700%           |
| Month 61      |                    |            |              |             |                     | 150,000   | 500,000      | 250,000       |                      |           |           |                  | 99,600,000               | 99.600%           |
| Month 62      |                    |            |              |             |                     | 150,000   |              |               |                      |           |           |                  | 99,750,000               | 99.750%           |
| Month 63      |                    |            |              |             |                     |           |              |               |                      |           |           |                  | 99,750,000               | 99.750%           |
| Month 64      |                    |            |              |             |                     |           |              | 250,000       |                      |           |           |                  | 100,000,000              | 100.000%          |

The above chart illustrates the maximum possible issuance of CHEERS tokens over the coming years, and the total supply will never exceed 100,000,000. Through the development of the ecosystem and the distribution of CHEERS, CheersLand will gradually evolve into a community-owned decentralized organization with the ownership becoming less concentrated over time.<br>


# Usage of Fund Raised

![](/files/-Mj2Q4pV6VT_coVW15Ay)

![](/files/j1tIFkNOdN63PKvV4mcS)The CheersLand team will prepare yearly statements that include a high-level overview of what the funds have been used for to make the usage clear. The framework for spending is currently being drafted and is expected to be ready by late 2021.

**The principles for the usage of fund raised are as follows:**

* Clear value added to the CheersLand community.
* KPIs and goals that unlock funds (if applicable).<br>


# Revenue Streams

Cheersland's financial sustainability is anchored in a few well-defined revenue streams:

**Transaction Fees:** A key revenue source comes from fees charged on NFT transactions within the platform, such as sales and trades. This approach balances generating steady income while maintaining user accessibility.

**Premium Services:** The platform offers enhanced features and services for a fee, including advanced analytics and promotional tools for sellers. This tiered service model caters to users seeking added value and visibility for their assets.

**Staking Rewards:** Users can stake their tokens in return for rewards, with Cheersland benefiting from a portion of these rewards. This mechanism not only incentivizes user engagement but also contributes to the platform's revenue.

**Membership Subscriptions and Advertising:** Cheersland also generates income through subscription models offering exclusive platform features, and through targeted advertising, leveraging its niche user base.

These diverse streams ensure Cheersland's financial health, supporting its continuous growth and ability to offer valuable services to its user community.


# Roadmap

**Q4 2023**

* Market analysis for NFT integration.
* Development of tokenization protocols.
* Release of the Cheersland Whitepaper.
* Designing the NFT marketplace interface.<br>

**Q1 2024**

* Beta launch of the NFT marketplace.
* Enhanced security measures.
* Initiating community building.
* Establishing basic governance structure.<br>

**Q2 2024**

* Public token sale.
* Full launch of the NFT marketplace.
* Marketplace feature enhancements.
* Expansion of asset categories.

**Q3 2024**

* User interface improvements.
* API integration for third-party services.
* Security audit and upgrades.
* Launch of educational content for users.

**Q4 2024**

* Forming new partnerships.
* Streamlining the tokenization process.
* Enable cross-blockchain compatibility.
* Marketing and user growth initiatives.


# Team

CheersLand is being developed by a professional team with extensive experiences across blockchain, DeFi and gaming. The founding team consists of the following individuals:

## **Peter Lim - Chief Tech Officer**

Peter is a well-experienced team leader with crucial in this position soft skills and technical background and in charge of engineering operations.

Peter is proficient in Golang and Rust, with deep understanding of smart contract as an early adopter of Ethereum. He is kind of a genius with fast learning skills.

[GitHub](https://github.com/peterlimjr)

## Serhat Yanar - **Co-founder**

Serhat is in charge of business and public relations at CheersLand.&#x20;

He is here to maximize the business opportunities with CheersLand ecosystem partners, launchpads, and CEXs and expand partnerships with other excellent crypto projects for CheersLand.&#x20;

Serhat is the founder of Whitelist IDOs, a platform to search and publish live whitelists of trustable IDOs and IGOs of various launchpads.&#x20;

He is an experienced crypto market analyser and investor since 2016 and very interested with GameFi and Metaverse.

[Linkedin](https://www.linkedin.com/in/serhatyanar/)/[Telegram](https://t.me/xxyanarxx)

## **M.Joesph Cheung - Strategic Partner**

As the strategic partner at CheersLand, Joesph is involved in all key decisions from product to marketing and in charge of the development strategy and resource integration.

At the same time, Joesph is one of partners at TrustFi Network, the BaaS platform and incubator for crypto startups, which will bring a large number of corporate customers and community support to CheersLand.

Previously with Trueway Capital as Investment Partner & Researcher, Joesph has led the investment and consulting work of many blockchain projects. He has been engaged in research about blockchain protocols and DeFi since 2017.

[Linkedin](https://www.linkedin.com/in/m-joesph-cheung-223691103/)/[Telegram](https://t.me/bigcatfi)

## **Janna D.ing - Operating Lead**

Janna is responsible for project operation and branding awareness at CheersLand.

Thanks to her experience gained as the user experience designer for 2 years, she's been involved in entire implementation processes of various products and helped them to grow up.

Besides, Janna previously worked as a project manager at the game studio and she has good connections in the gaming industry.

[Telegram](https://t.me/cheersjanna)

## **Alexander Kondrashov - Advisor**

Alexander is a super influencer and entrepreneur with a total audience of over **4 million subscribers**. **Alexander is the** Founder of private “Closed Investors Club” since 2019. Started with the construction of mining farms since he was excited by Crypto back in 2016, and then organized crypto conferences in Dubai 2017–2018.\
A.K. is also an author of the book [*'Life in motion. How to achieve the success not losing yourself*](https://www.ozon.ru/context/detail/id/162110127)*'*, the owner of YouTube channel Alexander Kondrashov (1.5 million subscribers) and Instagram channel Alexander Kondrashov (2.5 million subscribers).

[Wiki](https://en.m.wikipedia.org/wiki/Alexander_Kondrashov)/[Youtube](https://www.youtube.com/c/AlexanderKondrashov)/[Instagram](https://www.instagram.com/kondrashov)

## **Lester Lim - Advisor**

**Lester is** Founder at X21 Digital, a leading Blockchain Advisory and Investment firm that helped many excellent blockchain startups in the crypto area. X21 Digital is focusing on giving the most optimal strategic advice and guidance, to shortcut the clients and partners' path to success.&#x20;

[Linkedin](https://www.linkedin.com/in/lesterlim15/)/[Twitter](https://twitter.com/LesterLim15)

## **Vickaash Agarwal - Advisor**

Vickaash is the CEO of Bluewheel Capital and a veteran from Crypto space who started in late 2016 by organising crypto events. He is also an angel investor, mentor, philanthropist and entreprenuer. He is an IIM Lucknow and Harvard University Alum with Certification In Cryptocurrency from London School of Economics. Over the last 5 years , he has had the opportunity to interact and work alongside the owners of some top crypto projects across the globe.

[Website](https://www.bluewheelcapital.com/)/[Twitter](https://twitter.com/BluewheelC)

## **Kevin Abdulrahman - Advisor**

Kevin is a well-experienced advisor and an active investor with strong network in the crypto. He has been a Motivational speaker for over 20 years.

His keynotes, workshops, and communication coaching programs have been utilized by companies spanning the Fortune 500, government, non-profit and privately held businesses.

He is with CheersLand to provide maximum value to the project.

[Linkedin](https://www.linkedin.com/in/kevinabdulrahman/)

## Francis Dhun - Advisor

Francis is the CEO at Trendsetter Ventures and owner of the brand The Crypto Lifestyle on YouTube.&#x20;

He has been fully committed working fulltime in the blockchain and crypto currency industry since 2017 investing into early phase projects at the grass roots level for almost 5 straight years.

[Twitter](https://twitter.com/TheCryptoLif7)/[Telegram](https://t.me/TheCryptoLifestyle)

## Matthew Graham Kay - Advisor

Matthew is the Co-Founder of Trendsetter Ventures and a team member of The Crypto Lifestyle brand.&#x20;

He also works as an advisor for PolkaEx and GameStar.

[Telegram](https://t.me/MicSav)

## Naveed Ishfaq - Advisor

Naveed is CEO and founder of Prostarter.io, a transparent live whitelisting based crypto launchpad.

He has been in crypto since 2015 and writing smart contracts. Highly expert strategist to launch projects and help with top tier 1 connections in the industry.

He is with CheersLand to get maximum Tier 1 partnership and connections to boost marketing and provide maximum value to the project.

[Website](https://prostarter.io/)/[Telegram](https://t.me/naveed_prot)


# Ecological Partners

![](/files/eZKMEi03t4gZTSkwlH8G)


# Disclaimer


